"Siberra's web interface for creating photobooks is feature rich and easy-to-use. This, combined with our high quality manufacturing allows us to provide retailers, and ultimately their customers, with photobooks that are superior to any other product currently available," said Ron Wilson, COO of Siberra. "Siberra is committed to developing products and technology that help retailers profit from the growth in digital photofinishing."

Unique to Siberra's photobooks is the level of design control given to the consumer. Individuals can use a variety of text editing options such as changing the font, size and color, whereas other photobooks only offer one fixed font for text captions. Consumers can also mix and match templates to create personalized photobooks, another distinctive Siberra feature. For example, a photobook showing the "Highlights of 2005" can combine family and travel templates. An additional benefit is Siberra's exclusive red eye reduction process, where trained lab technicians review the images in every photobook and reduce any red-eye.

"Offering consumers unique memory-keeping products like Siberra's photobooks is a key part of our digital imaging strategy," said Lisa Farrell, vice president of Sharing Memories at Best Buy. "At Best Buy's imagelab™ website, customers can create photobooks online, at their leisure, and order them for free pick-up at any of our nearly 700 stores, or ship to home for a nominal fee."

About Siberra

Siberra Corp., based in Vancouver, BC, Canada, provides photo commerce systems for mass retailers. Its SIMM™ software suite encompasses multiple consumer ordering options; management of image storage and order routing; and fulfillment of prints and gifts at retail and wholesale photo labs. Siberra's end to end technology coupled with the retail expertise of its professional staff make it uniquely suited as a supplier to mass merchants. Each year tens of millions of digital images are transferred through Siberra's systems. For more information, visit the company's website at http://www.siberra.com.