The company also continues to conduct significant research and development in the area of holographic storage technologies that will bring future generation, multiple terabyte optical storage capacity to consumer, entertainment and commercial applications. A single terabyte of holographic disc storage is roughly the equivalent of 16 days of continuously running DVD movies, or 8,000 times more data than a human brain retains in a lifetime.

"Consumers are driving demand for interactive gaming and entertainment applications that require enormous storage capacity," noted Steve Solomon, Senior Vice President and General Manager, Recording Media Division, Fuji Photo Film U.S.A. "Fujifilm coating technology will ensure the precision and quality of signal strength in these new media formats. The success of new recording technologies depends on the availability of affordable, reliable media and our scientists are already working to perfect next-generation storage solutions, long before they hit the market."

With mainstream adoption of high definition (HD) content, television sets and recording devices, consumers and retailers will need new storage technologies to handle ever-expanding digitized files. For example, a two-hour program in HD creates a digital file roughly 15-25 Gigabytes in size, or the equivalent of more than 13 hours of standard-definition TV.

Fujifilm research and development teams in Japan and the United States are building on internal expertise and the following core capabilities for advancing all types of current and future optical media:

• Expertise with photosensitive material. The process of holography requires imprinting "images" of full pages of data into light sensitive material via laser technology, all of which will play a crucial part in the commercial development of future optical media. Fujifilm's unique photographic, audio and visual, data storage and optical media experience and knowledge is helping identify new coating technologies critical to storing large amounts of data.
• Dye coating advancements. Optical media is able to record information through a combination of dyes, coatings and binder components. Only through leading chemical knowledge and manufacturing expertise can a company produce this precise a product with durability and performance, at a competitive cost. In 2003, Fujifilm unveiled its OXOLIFE dye coating, bringing these oxonol-based discs to market with Philips in 2004. Read more about Fujifilm's dye coating manufacturing expertise at http://www.fujifilm.com/tech/TechStoreOptical.jsp.
• Thin-film coating precision/advanced polymers. Fujifilm has perfected the process of applying layers of material down to the nano-scale level. Engineers continue to advance these precise techniques through years of manufacturing all types of media including motion picture and 35mm film, enterprise grade data storage media and small, consumer storage advances such as the Zip disk and advances in current CD and DVD discs.

About Fujifilm Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com. Fujifilm USA also provides news and information direct via RSS by subscribing for free at http://www.fujifilm.com/rss.