Pixology Launches New Embedded Face Detection Software At PMA 2006

The new product, that can be embedded into a digital camera or a camera phone, is known as PIXOLOGY FaceDetect™ and simplifies the experience of using a point and shoot camera by automatically detecting human faces in a picture. This enables the camera to improve its auto-focus and auto-exposure functions, by automatically locating the most important areas in the picture.

Growth in consumer expectation for high quality images has resulted in face detection becoming an important feature for camera manufacturers. Pixology's new software solution ensures sharper image capture by detecting moving as well as stationary faces against any background, plain or cluttered.

Key benefits of the product are:

• It ensures that the important parts of a picture, typically faces, are in focus
• It optimises automatic exposure control
• It reduces over and under exposure for image capture

Yuval Yashiv, CEO of Pixology said:

"This technology will make it much easier for consumers to take great pictures. Now that the "mega-pixel race" in digital cameras is coming to an end, manufacturers are looking to differentiate themselves by adding technology inside the camera, which improves the quality of the picture. This kind of technology is one of several that will be used in the future to obtain ever higher-quality pictures from digital cameras and camera phones. This technology is not only extremely quick but has a very high rate of accurate detection. We also believe it is unique in that it has been built solely with the intention that it be used in digital cameras and camera phones."

About Pixology plc:

Pixology is a leading provider of innovative software for the digital photography industry. The group is focused exclusively on this market and has developed software and networks that enable equipment manufacturers and retailers of photo-finishing services to substitute the analogue film environment with the new digital infrastructure.

The company has developed a global reputation as a digital photography software specialist and is rapidly establishing a position as the premier private label retail digital printing solutions provider on both sides of the Atlantic.

Since entering the digital imaging market in 1995, the company has developed technology that enables consumers to print, organise, and share their digital pictures easily. These pictures can be printed at home via the internet or in-store using kiosks.

The company was a winner of the Deloitte Fast 50 Technology Awards in 2004, a ranking of the 50 fastest growing technology companies in London and the South East.

Pixology has also developed and sold Pixology IRISSฎ (Intelligent Red-eye Imaging Software Solution), believed to be one of the world's first commercially available automatic software solutions for the detection and correction of red-eye in digital photographs and winner of the Technology Systems category of the British Computer Society 2003 Awards.

The company is a participating member of the International Imaging Industry Association (I3A) - the leading global imaging industry association - whose influential members include Agfa, Eastman Kodak, Fuji Photo and Hewlett Packard. Pixology sits alongside these companies on I3A's CPXe networking standards committee.

Lord Young of Graffham, former Secretary of State for Trade and Industry in the UK government and executive chairman of Cable & Wireless, chairs the company. He is joined on the board by Dr Terry Wright, former head of European R&D, Eastman-Kodak Company and the Hon. Peter Benson, former senior partner at PriceWaterhouseCoopers.

Pixology floated on the AIM market of the London Stock Exchange in December 2003 and is headquartered in the UK with sales and support offices in New Jersey, USA and Tokyo, Japan.

For more information on Pixology please visit http://www.pixology.com