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Ilford Brings Back Popular Black And White "Postcard" Photo Paper

February 22, 2006

Binghamton, NY (February 22, 2006) - ILFORD Imaging USA Inc is pleased to announce the return of MULTIGRADE IV RC PORTFOLIO Paper in a postcard format, due largely to significant customer requests.

ILFORD Black & White “postcard” paper is MULTIGRADE PORTFOLIO heavyweight (250 gsm) RC paper cut to a USPS-acceptable 10x15 cm size -- approximately 4”x6” -- and preprinted on the reverse, non-emulsion side with typical postcard markings.

“Black & White photo postcards provide photographers with a novel method of self-promotion, as well as being a appealing medium through which to share images and communicate with friends”, said Steve Coomber, ILFORD’s Director of Marketing. “Discerning photographers had lamented the product’s absence since it was withdrawn in 2004, leading to its eventual reinstatement”.

MULITGRADE IV RC PORTFOLIO Postcard Paper will be available in 100 sheets in 1K Glossy (Cat# 1834846) and 44K Pearl (Cat# 1856084) surfaces in March 2006. MSRP per box is $33.40, and $44.62 in Canada.

ILFORD Imaging USA Inc, in concert with ILFORD Imaging Canada Limited, is the exclusive North American distributor of traditional Black & White photographic materials and photo quality inkjet media under the ILFORD brand.

For more information, please visit: http://www.ilford.com.