Fujifilm USA Announces Fujifilm Frontier Lite

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Fujifilm USA Announces Fujifilm Frontier Lite

February 22, 2007

Origin Of News Release: Valhalla, NY
Original Release Date: February 22, 2007
Announcement: Fujifilm Frontier Lite

FUJIFILM U.S.A., Inc., today announced the availability of Fujifilm Frontier Lite, for dry retail photo lab operations. Frontier Lite will provide both new market entrants and traditional photofinishers an economical and customizable, chemical-free printing solution.

Frontier Lite helps new photofinishers enter the market with a system that requires a lower capital investment and easy operation. Frontier Lite offers retailers a customizable solution that quickly produces high-quality prints. The convenience of this system makes Frontier Lite ideal for supermarkets, drugstores, consumer electronics stores, convenience stores, or anywhere photofinishing services can be offered.

Frontier Lite incorporates Fujifilm's acclaimed Image Intelligence color management software, which provides excellent Frontier-quality prints. Incorporating two Fujifilm ASK-2000 Thermal Photo Printers, it generates 4 x 6 inch prints in approximately 4 seconds and 8x10 prints in approximately 40 seconds, using the ASK-4000 Thermal Photo Printer. A wide variety of other print sizes are also available, using these same printers.

As an added benefit to retailers, Frontier Lite can integrate into a photofinisher's existing system for prints in minutes, hours or days through connecting to Fujifilm's GetPix Kiosk Solutions, Fujicolor Processing, and Fujifilm's Get the Picture Online Service network. By combining print ordering terminals, Fujifilm's thermal photo printers and Fujifilm's online services, Frontier Lite is an affordable way to introduce or expand digital print services. Consumers can order prints through GetPix kiosk ordering stations and pick them up from an operator behind the lab counter, or order from a retailer online through Fujifilm's consumer-facing Web site, http://www.yourpix.com. This enables retailers to offer consumers the convenience of uploading, editing and ordering prints via a kiosk or online, while still providing the added customer service element of a lab operator who delivers the prints to the shopper in minutes, hours or days. In addition to handling the retail customer's digital image orders for prints, Frontier Lite is fully integrated with a high-speed film scanning solution, the Frontier SP500 Scanner, as an option.

"We've found that new customers will start out with a GetPix kiosk, but as print volumes increase, they want to upgrade to a higher print volume system that easily connects to the GetPix terminals they already have," said Thomas Curley, director of marketing for Lab Solutions, Imaging Division, FUJIFILM U.S.A. "Frontier Lite is a good option because with minimal investment retailers can continue to offer a full range of lab services to their customers. In addition, retailers now have a chemical-free photofinishing solution for print orders that is easy to maintain and offers the quality and convenience of printing at retail that their customers demand."

Frontier Lite benefits include:

Multiple kiosk support with a centralized printing center behind the counter
Fast, accurate printing with no chemicals and simplified maintenance
Highly configurable to suit photo center requirements
Provides the "Hours" option of the "minutes, hours and days" service level arrangement - Prints can be offered in minutes using the GetPix kiosk, hours using Frontier Lite, or in days through off-site Fujicolor Processing labs
Integrated film scanning option - retailers who wish to process film as well can connect a scanner to the system
Fujifilm's Image Intelligence(TM) technology which is used in all Frontier systems, including Frontier Lite, to ensure that the consumer receives the highest quality print

For additional information, go to http://www.fujifilmusa.com/pma.

About Fujifilm

Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at http://www.fujifilmusa.com.

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