Pinnacle Systems, Inc., the consumer division of Avid Technology, Inc. (NASDAQ: AVID), today announced Pinnacle Video Transfer, an innovative device that records analog video onto any USB 2.0 storage device without using a PC. At the touch of a button, users with little or no technical expertise can immediately begin recording from a TV, DVD player, PVR, camcorder or set-top box directly to their Apple iPod Video, iPod nano (3rd generation), iPod classic, Sony PSP, Sony PSP slim, USB flash drive or USB hard drive. For each connected device, the user can select three different recording levels, depending on their preference for video quality or the actual size of the video files.

"Today's more mobile consumers have created an insatiable demand for a solution that lets them take their content with them wherever they go," said Jon Peddie, president of Jon Peddie Research (JPR), a leading market research firm based in Tiburon, CA. "With the ability to transfer video without having to use a PC, Pinnacle's new pocket-sized device takes video transfer to a whole new level."

Offering anytime, anywhere entertainment convenience, Pinnacle Video Transfer hardware is ideal for people who want to enjoy TV shows and personal videos on their iPod Video, PSP or just want to store them on a USB drive to archive or watch later. With PC-less recording, the compact device will also appeal to people who want a simple way to offload footage from their camera to a portable USB device when away from home. For consumers with personal videos on VHS, Hi8 or VHS-C tape, Pinnacle Video Transfer can be used to make a digital copy on a USB 2.0 hard drive for safe keeping—without having to deal with complicated PC-based software. Pinnacle Video Transfer also offers a very easy way for gamers to capture their preferred session in digital format that can be edited on a PC at later time.

"With Pinnacle Video Transfer, video capture and direct transfer has never been easier," said Tanguy Leborgne, Pinnacle Systems Vice President of Worldwide Marketing. "Being able to transfer videos to an iPod, PSP or USB device without having to copy the files to your PC is an added bonus because it saves both valuable time and hard drive space. PC-less recording and the device's small, compact size also make it a convenient solution for people who are on the go."

Videos are captured in the H.264 format, the high-compression multimedia technology supported by iPods and PSPs. This eliminates the need for time-consuming conversion. Also known as the Advanced Video Codec (AVC) specification or MPEG 4-Part 10, Pinnacle's H.264 encoding delivers high-quality videos with two to three times the compression efficiency of solutions such as the MPEG-2 standard, which is used in DVD video. With the press of a button, users can easily select the quality for each recording (Good, Better or Best). When Best recording is selected, videos can be captured at up to 720x480/576 (NTSC/PAL) resolution.

Measuring only 4.843" x 2.638" x 0.906", the device supports multiple inputs including S-Video, Composite video and stereo audio analog. By purchasing additional cables, Pinnacle Video Transfer can also be used to recharge an iPod or PSP battery during video transfer.

Pricing and Availability

Pinnacle Video Transfer will be available January 15, 2008 through the Pinnacle Systems website, as well as e-tail and retail stores with a US MSRP of $129.99. In addition to the Pinnacle Video Transfer device, the complete package includes three RCA audio/video cables, an 110v-230v power supply and a Quick Start Guide.

About Pinnacle Systems, Inc.

Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in video editing solutions, TV tuners for the PC and digital media adapters for the consumer market. The company's product lines include Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter®, Pinnacle Mobile Media™ and its flagship Pinnacle Studio™ line. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with easy. For more information, visit http://www.pinnaclesys.com.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid brands. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. For more information about the company's Oscar®, Grammy® and Emmy® award-winning products and services, visit http://www.avid.com.