Canon USA Press Release

Canon 50.6 Megapixel 5DS and 5DS R

Canon U.S.A. Inc. a leader in digital imaging solutions, is proud to introduce the Canon EOS 5DSⁱ and Canon EOS 5DS Rⁱ Digital SLR cameras featuring the world's highest resolution* among 35mm format DSLRs. Providing photographers with uncompromising image quality, these new EOS models incorporate a newly designed Canon 50.6 megapixel full-frame CMOS image sensor and Dual DIGIC 6 Image Processors for superb image quality and processing speed. Perfect for commercial, studio, portrait, landscape and architectural photography, or anyone looking for an affordable alternative to medium format, the ultra-high resolution of these new models allow for large-format printing and extensive cropping capability while maintaining fantastic image quality.

Maximizing the potential of the new 50.6 megapixel sensor - for the first time in an EOS camera the low-pass filter effect in the EOS 5DS R model is cancelled. The cancellation of the low-pass filter helps deliver sharp images, squeezing the most out of every pixel. Both models provide attractive options for medium format shooters especially when coupled with a wide array of over 70 creative Canon EF lenses to choose from.

"Canon is always looking to deliver the absolute best in image quality and push our technology to the limits. These cameras deliver on that pledge, providing photographers with two new incredible tools that will enable them to make the most out of every shoot," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "As photography becomes more specialized and more images are captured than ever before, the burden is on the photography equipment to keep up with the demands of today's artistic talents. These new camera models will provide many photographers with new options to deliver their vision to clients, fans, and the world."

Built to Maximize Sharpness

In addition to the 50.6 megapixel full-frame image sensor and Dual DIGIC 6 Image Processors, both cameras include a 61-Point High Density Reticular AF array including up to 41 cross-type AF points and EOS iTR AF for high precision autofocus. They also include the EOS Scene Detection system featuring a 150,000-pixel RGB+IR 252-zone metering sensor that provides enhanced precision and performance.

In support of such a high-resolution imaging sensor, the EOS 5DS and EOS 5DS R cameras were designed to minimize camera shake and significantly improve stability via a reinforced chassis, baseplate and tripod lug to improve rigidity. Canon also re-designed the mirror vibration control system to help reduce mirror bounce and camera shake. To help maximize stability and minimize vibrations, Canon added a new Arbitrary Release Time Lag Setting in Mirror Lock mode in both models. In addition to the standard setting (press the shutter button once to lock the mirror, then again to release the shutter), the EOS 5DS and EOS 5DS R cameras offer new setting intervals of 1/8, 1/4, 1/2, one and two seconds, releasing the shutter after the selected preset delay, allowing potential camera vibration to dissipate before shutter release.

A new Picture Style called "Fine Detail" has been added to enhance the sharpness of JPEGs and EOS Movies with three new settings: Strength, Fineness and Threshold. With such abundant resolution on each sensor, both models also provide two cropped shooting modes, while still delivering high-resolution images 30.5 megapixels for the 1.3x mode and 19.6 megapixels for the 1.6x mode. The available crop options are visible as a mask or an outline in the viewfinder; so shooters can know exactly where to frame their subject.

Capturing the Action

Like the EOS 7D Mark II, the EOS 5DS and EOS 5DS R cameras feature an advanced AE system that can detect and compensate for flickering light sources such as sodium vapor lamps that are often used in gymnasiums and natatoriums. When enabled, this anti-flicker system automatically adjusts shutter release timing to help reduce disparities in exposure and color especially during continuous shooting. And new Auto White Balance settings include Ambience Priority and White Priority (for use when shooting under tungsten lighting).

Photographers and cinematographers will appreciate improved custom controls including a built-in intervalometer and bulb timer to enable the capture of time-lapse images and long-exposure images. These features are ideal for recording fireworks, star trails, sunrises and more.

Both models feature Intelligent Viewfinder II providing approximately 100 percent field of view, while adding the ability to display cropped shooting frames and superimpose a customizable selection of camera settings and data such as dual-mode electronic level display and grid, as well as exposure, white balance, metering, drive, image quality and AF modes. A new Customizable Quick Control Screen, another first for EOS cameras, allows photographers to quickly change frequently used camera settings and functions.

The EOS 5DS and EOS 5DS R cameras continue the EOS Movie tradition with the ability to shoot in 1080p Full HD up to 30p or 720p HD video up to 60p. A creative Time Lapse Movie function, a first for EOS cameras, takes a continuous series of still photographs and automatically combines them in camera into a Full HD movie file. Interval adjustments can be set from one second to 99 hours, 59 minutes and 59 seconds. The number of shots possible range from 2 to 3,600 with a maximum of two minutes and 30 seconds of playback time. In addition, high-speed continuous shooting up to five-frames-per-second (fps) at full 50 megapixel resolution allows users to capture fast action.

The EOS 5DS and EOS 5DS R cameras feature dual card slots for CF and SD memory cards, including Ultra High Speed (UHS-1) SD cards. Built to last, the cameras also feature a shutter durability rating up to 150,000 cycles, the same as the EOS 5D Mark III.

Availability

The EOS 5DS and EOS 5DS R Digital SLR cameras are scheduled to be available through authorized Canon dealers in June 2015 for estimated retail prices of $3,699.00 and $3,899.00 for the body only, respectively.

For more information about the Canon EOS 5DS and EOS 5DS R Digital SLR cameras, the full list of product specifications and compatible lenses, please visit www.usa.canon.com/eos. For imaging community news, events, tips, product information, and more follow @CanonUSAPro or @CanonUSAImaging on Twitter.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2014. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

* Among 35mm-format Digital SLR cameras as of February 5, 2015 according to published competitive information.

i These devices have not been authorized as required by the rules of the Federal Communications Commission. These devices are not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.

February 6, 2015

Canon is the first to break the 50-Megapixel barrier for DSLR cameras, but most importantly, is directing competition specifically towards the fence-sitting Medium Format lurker, who is debating whether or not to invest in Medium Format equipment...or keep their DSLR equipment. The 5DS and 5DS R just might make this decision much easier.

DSLR consumers have been in a "Megapixel Limbo" for quite some time as imagers have not been leaping in pixel count over the last several years as once thought would happen. Technology is certainly getting stretched to its limits when it comes to the 36mm x 24mm imager size.

Estimating the pixel size (some refer to this as pixel pitch) at around ~4.11µm (this is not considering pixel spacing, etc.), Canon has done a significant amount of research into bringing such an imager to the consumer market, especially considering the $4K price range.

- DigitalDingus

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